The Magical Marketing Power of Videos Online

The old ways of doing business are rapidly changing which makes old, static websites obsolete. As a business owner or hobbyist that desires an online presence along with the ability to earn extra income, a mind-boggling number of tools have entered into our Internet lives.

WordPress is one of the leading tools that continue to keep pace with this ever-changing cyber-landscape. Even though the platform is relatively simple, many people resist making the change because they are fearful of accepting the responsibility of updating their own sites or having the control to change their pages as they need to. Now that control has been placed back in the hands of the business owner many shutter at the thought of yet, “another learning curve” as they learn how to post their own blogs or update pages.

The beauty of WordPress is that any level of student or professional can update their site and do anything from edit simple text to editing code. It’s up to you how much control you want over your site and how it functions.

Imagine bearly knowing how to use email, yet being able to update your own website!

Video tutorials are the perfect solution for beginners and for advancing users. Whether it’s learning how to post your blog on your own website or learning how to create your own WordPress theme – there are tutorials available online.

As a service to my clients, I’ve created quick, easy tutorials on simple WordPress tasks that every user needs to know.  The beauty of a video tutorial is that you can replay, stop, backup, and follow along—something that any student hesitates to bother their teacher with!

You can find these tutorials HERE.

YouTube has hundreds of tutorials on everything you can imagine, including WordPress. Be sure to look there as well, and when you find a tutorial that you like, be sure to subscribe to their channel so as not to lose your place when you want to go back and learn something else.

As a bonus thought, while you are enjoying the free tutorials, notice how people present themselves and their subject matter.  Do you find yourself engaged, or put-off by several seconds of introductory music? What background music did you find the most complementary to your tutorial? Personally, as I noticed my own reactions, I found myself annoyed with music beforehand, but would tolerate it to some degree. It really turned me off if there was a long introduction from the person that was in essence, an advertisement about how smart and qualified they were. (I just wanted to know the information, get in and get out.)

That’s why my videos contain just the basic bits of information that get right to the point. Now, understand that doesn’t mean this is the right way – its just one way, and you may find that you like more of a production in your video tutorial.

Why do I mention this? Because while you are receiving the benefits of someone else’s work, notice the immediate value that providing that video has added to that particular person’s business.

If you are interested in making videos from your desktop computer but don’t have the software, here’s a free software that you can use: (you’ll notice me using this software in my own video tutorials)

In the WordPress videos, you’ll see me showing you how to do something directly from the WordPress Dashboard. The software is simply capturing what it is that I’m doing (or seeing) on my computer. Do you have a PowerPoint that you wish was a video? Set up your PowerPoint slide show and just narrate it while the recorder captures your desktop presentation and ta-da! You now have a narrated video of your PowerPoint presentation.

Now that you’re thinking in terms of personally providing tutorials – what else can you do with them?

Continue noticing what you like and what you don’t like, such as:

  • Video length
  • Narration, or no narration
  • The “flavor” of the narration (formal or casual)
  • Music or no music?
  • What kind of music?
  • Website address before or after or just in the description of the video?
  • Credits?
  • Edited or non-edited (formal or casual)
  • How does the video make you FEEL?
  • How does the video make you THINK?

Next, think about the delivery of the video. How did you like going to a website to view a tutorial section?  Would this work on your site? Would you want to add a membership site feature to your site where clients would pay a modest fee to access your materials?

What would it be like if you had a series of tutorial videos and visitors could subscribe to them for them to be delivered straight to their inbox without having to hunt through YouTube for them? This allows you to build your database of names for future marketing – and this database is direct to your target market who value the information you are providing, or they wouldn’t have subscribed!

Now think in terms of educational or motivational videos. Begin with free and build your database, then introduce or up-sell to video products that your customers purchase and have delivered directly to them.

Did you know that by the year 2014 videos are expected to represent 90% of our Internet communication and represents over $50B in expected business? Even Amazon is already accepting video reviews as an option instead of written reviews.

What would you rather do, read emails or watch a video? Think about it! How would video revolutionize your newsletter? Your online products? Video blog? Online conferencing?

The opportunities are endless now to not just make simple tutorial videos, but to communicate to a worldwide audience in real-time and through videos with web-conferencing (which can be recorded and repurposed as a video product)

The opportunities are endless for us now as we enter into a whole new world Online of communication and interaction. Nothing builds a relationship with your audience like personally interacting with them face-to-face except with a video.

Call me to brainstorm the possibilities for your specific product, book topic, or service. In the same way that I graphically record conference sessions, I gather information and resources to visually communicate your business to others.

Contact me for a FREE ½ hour consultation.

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