Planning your website is much like creating your business plan.
Make sure that they both match the business that you desire to have and LIVE.
There’s a temptation to feel pressured into creating a website AND a business that reflects what other people think you are supposed to have, and not what resonates with you.
So much information is available to you at the drop of a hat, or a Google search that it’s extremely easy to become overwhelmed with information overload. Here’s what I recommend when you find those massive treasures of information …
- Create a special folder in your Bookmarks just for Internet Marketing, or Branding and save those treasure-troves for later reference
- As you watch a few of them, certain things will”pop out” at you that resonate with what you need to do next and which will support your future growth.
- Make mental notes of what you are weak in understanding or implementing – and hire someone else to do it. “If it’s not your genius, it’s not your job!”
- Look for a good clipart/photo site so that you can buy credits for low-resolution files, suitable for the Internet. Your site will need graphics!
- Take an inventory of all the articles, photos, graphics, etc. that you have on hand right now that will tell the story of who you are and what you do. If you don’t have anything – have a friend help with photos and feedback.
Remember that there are many things that you can do on your site, within your site, in regards to product development and Internet marketing, social networking, and on and on. BUT you can’t do it all at once. Take the time to do it right – not fast.
Even though we access information in cyberspace at the blink of an eye – it didn’t get there overnight. Your website is and will be and should be an ever-changing expression of your growing business and who you are. If it doesn’t resonate with you – toss it. Even if someone says you can make millions by doing it – don’t even go there. Those rabbit trails sometimes lead to treasure, and sometimes they lead to your demise.