Choosing the right font for a WordPress website is essential for readability, branding, and overall user experience. Here are some basic rules to consider:

1. Readability

• Sans-serif vs. Serif: Generally, sans-serif fonts (like Arial or Helvetica) are easier to read on screens, while serif fonts (like Times New Roman) can be used for print or headings.
• Font Size: Use a minimum font size of 16px for body text to ensure readability.

2. Limit Font Types

• Stick to a maximum of 2-3 different fonts throughout your site. This helps maintain a cohesive look.

3. Hierarchy and Contrast

• Use different font weights (bold, regular) or styles (italic) to create a hierarchy. Headings should stand out from body text.
• Ensure there is enough contrast between the text color and background color for readability.

4. Consistent Use

• Use the same fonts across similar elements (e.g., all headings, all body text) to create a uniform style.

5. Brand Alignment

• Choose fonts that reflect your brand’s personality. For instance, playful brands may opt for rounded fonts, while corporate brands may choose more traditional styles.

6. Web-safe Fonts

• Use web-safe fonts or Google Fonts to ensure compatibility across different browsers and devices.

7. Responsive Design

• Ensure that your font choices work well on various screen sizes. Test how the fonts appear on mobile and tablet devices.

8. Loading Speed

• Minimize the number of custom fonts to enhance loading speed. Excessive font files can slow down your site.

9. Accessibility

• Consider accessibility standards by using readable fonts and ensuring sufficient contrast for users with visual impairments.

10. Testing

• Test different font combinations and sizes with real users to see what works best for your audience.

By following these guidelines, you can improve the overall effectiveness and aesthetic of your WordPress website.