Running a small business can feel like juggling a deck of cards while riding a unicycle—exciting, but overwhelming.

The pressure to “do it all” often leaves you stretched thin, with too many tasks and not enough time or energy to tackle them.

This relentless cycle can drain your passion and even jeopardize your business’s success. It also lulls you into thinking that it is a waste of money to invest in yourself or your project. There are shortcuts available, right? Tutorials on YouTube and influencers showing you how to “do it all”. Yet, is that even realistic? This belief system is a trap for failure and defeat, not to mention stress and depression. So, what do you do when the weight of endless to-dos feels like it’s crushing you?

Pause and Lay Your Cards on the Table

The first step is to stop. Yes, stop. Take a deep breath and give yourself permission to pause. This isn’t about giving up—it’s about gaining clarity. Imagine throwing all your “cards” onto the table, each one representing a strategy, task, or idea for growing your business. Social media campaigns, email marketing, networking events, product launches—each is a card in your hand.

But here’s the thing: just like in a game of poker, not every card is a winner. Holding onto every strategy without a clear plan is a recipe for frustration. Instead, take stock of what you’re working with. What’s essential? What’s draining your resources? This moment of reflection is an investment in your business, your health, and your future.

Play the Game Strategically

Business, much like poker, isn’t about playing every card—it’s about playing the right combination at the right time. Without understanding the “game” of business, you risk wasting energy on strategies that don’t align with your goals. This is where mindless stress creeps in, turning your entrepreneurial dreams into a source of anxiety.

To avoid this trap, focus on strategies that move you closer to your vision. Not every trend or tactic is worth your time. For example, a flashy social media campaign might seem urgent, but if your audience isn’t active on those platforms, it’s a losing card. Prioritize what works for your business, not what everyone else is doing.

Seek Expert Guidance

You don’t have to play the game alone. One of the smartest moves you can make is to seek expert help. A mentor, coach, or consultant can help you sort through your deck of strategies and customize a plan that aligns with your goals. They bring an outside perspective, helping you identify which cards to play and which to discard.

Investing in professional guidance isn’t just about solving immediate problems—it’s about building a sustainable path to success. Whether it’s refining your marketing approach or streamlining operations, an expert can help you focus on what truly matters.

“If it’s not your genius, it’s not your job!”
– Barry Spilchuk

Protect Your Passion

Feeling pressured to “do it all” can sap the joy out of running your business. By pausing to assess your strategies, prioritizing what works, and seeking support when needed, you’re not just protecting your business—you’re protecting your passion. Take it one card at a time, and play the game on your terms.

What’s one “card” you can lay down today to ease the pressure? Share your thoughts below!

Overcoming the Pressure to “Do It All” in Your Small Business