As a self-publishing author creating a children’s book, one of the biggest investments you’ll make is hiring an illustrator to bring your story to life.
If your project requires 32 individual illustrations, you’re likely wondering: How much will this cost?
Illustration costs can vary widely, and understanding the pricing landscape is key to budgeting effectively. In this post, we’ll explore the expected costs for 32 illustrations, factors that influence pricing, and tips for finding the right illustrator.
Cost Breakdown for 32 Illustrations
For a children’s book requiring 32 illustrations, costs depend on the illustrator’s experience, the complexity of the artwork, and contract terms. Here’s a breakdown of what you can expect to pay per illustration in 2025:
New or Emerging Illustrators: $50–$150 per illustration. For 32 illustrations, this totals $1,600–$4,800. These artists are often freelancers building their portfolios, making them a great choice for authors on a budget.
Mid-Level Illustrators: $150–$500 per illustration. For 32 illustrations, expect $4,800–$16,000. These illustrators have solid experience and offer a balance of quality and affordability.
Established or Renowned Illustrators: $500–$2,000+ per illustration. For 32 illustrations, costs range from $16,000–$64,000 or more. These professionals deliver high-quality, detailed artwork but charge premium rates.
Average Cost Estimate: For 32 illustrations, a realistic budget for a mid-level illustrator is $4,800–$16,000, or roughly $150–$500 per illustration. If you’re hiring an illustrator in Colorado, where the cost of living is slightly above the national average, rates may lean toward the higher end, particularly in urban areas like Denver or Boulder. However, since many illustrators work remotely and follow national industry standards, location often has a minimal impact on pricing.
Factors That Affect Illustration Costs
Several factors influence the cost of each illustration. Understanding these will help you plan your budget and negotiate effectively:
Complexity of Artwork: Detailed illustrations with intricate backgrounds, multiple characters, or unique settings (e.g., a fantastical cityscape vs. a simple park scene) cost more than minimalist designs. Be clear about your vision when discussing the project.
Timeline: Illustrating 32 images typically takes 3–6 months. Rush jobs (e.g., under 3 months) may incur fees of 20–50% above the base rate per illustration.
Rights and Licensing: Self-publishing authors often prefer a work-for-hire agreement, where you own full rights to the illustrations for use in books, ebooks, and merchandise. Exclusive rights can add $100–$500 per illustration. Clarify ownership in your contract to avoid future issues.
Revisions: Most illustrators include 1–3 rounds of revisions per illustration. Additional revisions may cost $20–$100 each, so provide clear feedback early to keep costs down.
Cover Art: If one of your 32 illustrations is a cover, expect to pay more—$500–$5,000—due to its critical role in marketing your book.
Tips for Self-Publishing Authors on a Budget
Hiring an illustrator for 32 illustrations is a significant expense, but there are ways to make it manageable while ensuring professional results:
Define Your Budget: Determine how much you can spend per illustration and communicate this upfront. For example, a $5,000 budget for 32 illustrations means targeting artists charging around $150–$160 per piece.
Browse Portfolios: Use platforms like Reedsy, Upwork, Fiverr, or SCBWI’s Illustrator Gallery to find artists with styles that match your book’s tone—whether it’s whimsical cartoons, soft watercolors, or bold digital art.
Optimize Illustration Types: If your budget is tight, consider a mix of full-page and simpler spot illustrations to reduce costs while maintaining visual impact. Discuss this with your illustrator to balance quality and affordability.
Secure a Clear Contract: Your contract should specify the number of illustrations (32 in this case), rights (ideally work-for-hire), revision policies, deadlines, and payment terms. This protects both you and the illustrator.
Explore Payment Plans: Some illustrators offer installment plans, allowing you to spread payments over the project timeline, making a $4,800–$16,000 project more manageable.
Consider Emerging Talent: Newer illustrators charging $50–$150 per illustration can deliver great work at lower rates. Review their portfolios and request a sample sketch to ensure their style fits your vision.
Final Thoughts
Hiring an illustrator for your children’s book illustrations is a crucial step in self-publishing, with costs typically ranging from $4,800–$16,000 for mid-level artists, or $150–$500 per illustration. By understanding key cost drivers—complexity, timeline, rights, and revisions—you can budget wisely and find an illustrator whose work elevates your story. Whether you choose a Colorado-based artist or someone remote, clear communication and a well-defined contract will ensure a smooth collaboration.
Ready to bring your children’s book to life? Set your budget, explore portfolios, and connect with illustrators who share your vision. Your young readers are waiting for a story they’ll love!