Have you discovered that it is impossible to please everyone with the same approach?
To combat the temptation to try to please everyone, it is essential to understand your target audience’s demographics.
Your brand message should resonate authentically and consistently with them. At first, there may be a bit of a learning curve in how your customer understands your product, message, or methods. But if they are resonating with you as a business or an individual, they will invest their attention and time to what you have to give them.
Clients love it when they know what to expect when they go to various businesses. They know which restaurant has the biggest menu and which restaurant has the easiest menu, for instance.
This consistency has multi-faceted benefits that contribute to returning customers.
Your customer knows what to expect and will tell others what to expect. (This gives them the upper hand with “being in the know”, and is providing you with word-of-mouth advertising.)
Being authentically you in your presentation lifts the load of trying to be the most popular or copying the current fad. Simple feels safe and is the easiest to remember!
Personality and Learning Style Differences
It goes without saying that there are as many learning styles as there are individuals. By focusing on what is the common thread, you can provide an enjoyable experience through a variety of elements within your blog post.
Keeping people in mind as human beings over dollar signs will help you to relate to their needs and wants.
Visual learners love videos and images, detailed learners love statistics and accurate text. Some prefer audio over reading, and others like a combination of all of it.
A blog post can have variety in appearance simply by utilizing white space, larger and smaller fonts, and images. However, in some cases, other elements can be added to help facilitate a more engaged interaction with your Reader.
To help you visualize a few of these elements, I’ve used several of them in one blog post. The elements are, (in order):
- Post Title
- Featured Image (Stay with a standard size for consistency. The size I’m using is 1200×350 pixels)
- Menu Items (for ease of navigating the article)
- Key Takeaways
- H1 Leading sentence (CLICK HERE for more information)
- Content (CLICK HERE for more information)
- Images embedded within the text (some are screenshots, the woman was from Pixabay
- Subtitles (I use Elementor for my website designing)
- Video – Embedding provided through YouTube. The video itself was downloaded from the app mentioned in the post.
- Summary – provided by AI when I submitted my content for this purpose. (Same with the Key Takeaways)
- Audio recording – this is the original, raw digital recording I submitted to Otter for transcription
- Resource section
Do I have to use all of these elements?
Not at all. What I recommend is noticing how YOU respond to each element. Did you like it? Was it informative? Did it help you understand the content better, or detract from it? Were you confused by anything?
Most of my writing and content is geared for a female audience around the ages of 45 and up.
I am a creative person and my approach is often through illustrations and metaphors. Anything less, and my blog posts will feel inauthentic.
Example of Multiple Media Elements in a Blog Post
CLICK to view one of my blog posts from one of my other sites. The benefit of creating my website is that I can experiment with different approaches and elements. In turn, I get to share my findings with my business customers interested in knowing more ways to serve their customers than the accepted norm.
Statistics for Geeks
Based on recent data and trends, here are the insights regarding the popularity of different elements in blog posts among visitors:
Text: While text remains a fundamental element in blog posts, 88% of visitors still prefer text-based content for in-depth information and detailed explanations [1].
Videos: Video content continues to grow in popularity, with 54% of consumers showing a preference for video content from brands they follow or support [2].
Audio: The rise of podcasts and audio content has gained traction, with 32% of Americans (aged 12 and older) listening to podcasts monthly [3].
Summaries: Short summaries at the beginning or end of blog posts are favored by 63% of readers, as they provide a quick overview of the main points before diving into the full content [4].
Key Takeaways: Providing key takeaways at the end of a blog post is appreciated by 71% of readers, as it helps reinforce the main points and aids in retention [4].
These statistics suggest that while text remains a popular choice for detailed information, video content is increasingly favored by consumers. Additionally, the rise of audio content and the use of summaries and key takeaways indicate a growing interest in more digestible and engaging formats.
Sources:
Additional Information
Search engines utilize H1 and H2 tags to understand the structure and hierarchy of the content on a web page. These tags provide important signals to search engines about the significance of the content within them. H1 tags typically indicate the main heading of the page, while H2 tags represent subheadings. By analyzing these tags, search engines can better comprehend the context and relevance of the content, which can ultimately help improve the page’s visibility and ranking in search results.
Writing the post: The original blog post was verbally written by speaking into my Otter.ai app. (highly recommend) Exploring what works best for you will help you stay in the flow and be consistent in publishing content. Otter translates what you say into text. It also will summarize and suggest questions that you might need if your content were being discussed.
Editing: Of course I could use an app like Grammarly or rely on my education to edit my post, but if you’re like me, you may have some bad habits when it comes to how you phrase things, or how your thoughts flow. Our verbal conversations, when transcribed word-for-word can read very differently when we aren’t listening to the inflections of a voice. If you want to see the difference, check out the blog below where I recorded my thoughts first, then had them transcribed, and then utilized my AI Assistant, Voila to rephrase some things. The words and thoughts are my content and instead of hiring an editor, I was able to use AI to help me with the editing. Try it!
Recommended Resources Mentioned in this Post
Some of the resources I mention may contain an affiliate link. Others do not. I only share trusted and recommended resources.
- Otter.ai – Otter.ai is a popular transcription service that uses artificial intelligence to transcribe audio in real-time. It is commonly used for transcribing meetings, interviews, lectures, andother spoken content. Otter.ai can accurately transcribe spoken words into text, making it easier for users to review and search through recorded conversations.
- Pixabay – FREE Royalty-free images, cartoons, photographs, videos, and sound clips. This is my go-to for most of my images unless I have drawn them or photographed them myself.
- Voila – This is my favorite AI Assistant which comes as a browser extension. It helps me brainstorm, research, edit, and more.
- Elementor – Elementor is a popular WordPress page builder plugin that allows users to create websites using a drag-and-drop interface without the need for coding. It offers a wide range of customizable templates, widgets, and features to help users design and customize their websites easily.
