How To Create Your Product Empire on a Shoe String Budget

Four Seasons MousepadWhat if you were to take your message, or the characters in your book … or those powerful quotes that you love to repeat and share … and put them in a product that your website visitors would buy? Imagine multiplying your intellectual property into a line of products that reinforce everything you write?

Here’s 3 Ideas for creating products:

Online Retailers:  Zazzle is an online service that provides a plethora of products and opportunities for you to implement into your own business online and offline.

The service is free. The biggest condition that you must have is the legal permission or copyright to reproduce the artwork onto their products.  You simply go to their site, create an account and upload your artwork to create products. They make the product and ship to the customer when it is purchased (whether it is for you to resell or use for advertising or someone who wants to buy for themselves.)  The money earned is split between you and them.

Here’s what it might look like for you. You’ve written a book and are writing blog posts that support your book. The topic is fascinating and a following is created. In your writing you bring out interesting concepts or facts. These concepts, facts, characters, etc. become the image that you put on merchandise.  With a service like this, you can do that, without worrying about the manufacturing or distribution of the merchandise. It can be sold directly from your website. Besides selling products, you are building your brand by word of mouth.

Digital Products: Amazon has a service called CreateSpace that allows you to upload your manuscript for sale as a Kindle product or for print-on-demand. However, understand that your manuscript should be written, edited and ready for publishing before you upload it!

Anything that can be printed in a document can become a digital product as a PDF or as an ebook. Your manuscript, which we’ve mentioned above, could be sold by you from your website. Know that if you sell as a PDF, then it can easily be passed along – but don’t despair! If passed along, your product becomes a viral marketing tool. Make sure that the footer of each page contains your name, your website URL or a URL that goes directly back to your products. You want an identifier on each page with an action step.

Coloring pages, workbooks, are a couple of other ideas that you can print as PDFs in order to make a digital product.

Collaborations:  Do you write? Do you know someone else who writes or has a story? How about someone who illustrates? Perhaps you are an expert and don’t write, but have information that you know would be something that people would pay to know?  Consider a joint venture with a complimentary talent to create a product that could be sold on both of your sites and through both social media influences and split the profits 50/50.

What ideas do you have? What are some quick and easy product or merchandise ideas or sites that you’d like to share? Please share as a comment below.



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7 Ways to Capture Ideas On-The-Go

Do You Have an “Idea Dump-Zone”? If Not, Here’s Why You Need One!

Here’s 7 practical ways to capture those slippery ideas before they get away from you, on-the-go!

An idea dump zone is essential for all entrepreneurs or busy people who have ideas popping up all the time. Ever had a winning idea in a shower or driving the car and swore that you’d remember it, only to completely forget it by the time you sat down to a paper and pen?

What about when you and another entrepreneur get into a fascinating conversation and the ideas start flowing so fast that it’s like drinking water from a fire hose? Ever been-there-done-that? Getting into the habit of valuing those ideas is like making daily deposits in the bank.

Catch that idea with a dump zone!With ‘idea dump zones’ you have all of those ideas to dig through to inspire you, give you your next product, next book, or next service.  Maintaining momentum in business is essential to growth and staying relevant.  When you’re under pressure and struggling to force an idea – it won’t be there, unless you’ve created your own dump zones for this purpose.

Here’s some reasons why this is an important habit to get into.  Note the word “habit” too. It takes time to get into the habit of noticing and capturing ideas. That’s why thinking about your dump zones ahead of time will help you to prepare for those exciting times of clarity, inspiration and vision.

Personally acknowledge and notice the idea. Not only does this build confidence, after time, you’ll begin to see patterns and themes that will help you to position yourself better as an expert in your field.

Having a dump zone allows time for sorting of priority and profitability or effectiveness. Jot the idea down, or record it in an electronic device and keep it in a specialized folder where you can easily get back to. This saves you from taking time consuming rabbit trails and will be there when you can make the time to give those ideas the attention they deserve.

Treasure TrunkWhat exactly is a dump zone and how does that work?” one might ask. Here’s some ideas

  • Types (think of this as your gold coins)
    • 3×5 cards
    • Word Document
    • Voice recorder
    • Blog posts – set as drafts
    • Post it notes – poster sized and desktop variety
    • White erase boards – large and small
    • Blank white paper – draw and doodle zone
  • Containers (think of these as your treasure chests)
    • Blog drafts
    • Audio files
    • Hanging files
    • “Treasure” box
    • Folder on your hard drive or in a cloud file storage system
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Creative MoJo Brainstorming – Thursday, April 17th

5:00 pm – 8:00 pm

If you are stuck on a project, running dry on ideas, or love to brainstorm, you are invited to join us at our first MoJo Brainstorming event at Ting’s Asian restaurant in Lewisville, at 5:00 pm. We will be meeting in their meeting room towards the back until 8:00 pm.

If you’d like to brainstorm a specific project, please call me at (720) 295-7409 to let me know what it is and we’ll brainstorm ideas for you. We recommend that you bring a digital recorder so that you won’t need to take written notes. If you are a note taker, you are certainly welcome to do that – but I know you’ll want a backup for what you might miss with the verbal ideas.

HINT:  There is a temptation to want to make a decision on an idea immediately.  Please resist this temptation and just receive the ideas as they come. Sometimes one idea leads the brainstorming on to a new path and your solution, idea or inspiration is found several ideas further down from where the idea originated from.  You can toss what you don’t need once you get home and process.

Brainstorming is to get a project (or you) unstuck and to create momentum by thinking in a new way to a familiar issue.

No need to dress up! Come as you are. The food at Ting’s is delicious and very reasonably priced, if you’re coming from work or want to eat there.

Tings is located at 1221 South Public Road, Lafayette, CO 80026. It is a small building that you enter from within the parking lot, with the front door facing West.  The building is on the east side of the parking lot that Flatirons Community Church occupies.

If you are interested in attending an online event, please contact us. We will hold an event when we have at least 8 registrants. This online event will be in a chat room, and will be just as productive as a local event.

Learn more about Creative MoJo Brainstorming Events.

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Get Unstuck and Move Through Overwhelm with Brainstorming

OverwhelmedSometimes we can’t see the forest because we’re focused on one tree. In fact, some of us have studied our own personal “tree” or problem so closely and intently, that our nose is stuck in the bark!

Periodically its important to pull away from a pesky problem or the mind numbing overwhelm that can come when you over think something from one perspective – yours.

In times like this, the synergy that group brainstorming can provide, will get you unstuck and introduce you to new perspectives and ideas to help you move forward with a clearer vision and purpose.

Active discussion

Brainstorming is often overlooked in the home-based business community because “doing it all yourself” is what home-based businesses usually entail.  Getting a fresh perspective helps tremendously to inject new energy and ideas into your business or situation.

If you are in the Denver area and would like to participate in getting your “Creative MoJo” on … we’d like to invite you to our first brainstorming event – with a twist.  Shannon Parish will be available to graphic record ideas and to capture visually, with cartoons, metaphors, and keywords, various ideas.

Creative MoJo Brainstorming Events

12 seats are available and early registration is requested to ensure proper seating and accommodations.  Sign up now and receive 2 free tickets for yourself and a companion or partner – and bring an issue or problem that you’d like to brainstorm solutions for!

Ideas for brainstorming:

  • Marketing ideas
  • Product ideas
  • Time management ideas
  • Organizational ideas
  • Social Media ideas
  • Strategy
  • Transitioning
  • Tag lines or Title ideas

Whatever your problem is … we can brainstorming it!

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Talk Fusion Launches CONNECT

More powerful and dynamic than ever before – Talk Fusion does it again …

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Creative Consultation – Creative Solutions Virtual Office

Consultation with graphic recording to visually illustrate what matters most to you in your business. Creative solutions and resources provided for you.

“I’m going in too many directions!” the woman sat across from me with her hand pressed against her forehead.  “I have a love/hate relationship with just about everything I’m doing, and I just can’t keep spreading myself so thin. What do I do?” 

I began asking her questions and listening very carefully to what I was hearing – not only in her words, but in between the lines. Pulling up my flip chart we began writing things down and drawing pictures that would have meaning to her. (Schedule yours now)

When we finished, she squealed and clapped her hands. “I can’t believe it! You are amazing! How did you KNOW?” I love it when people leave my office, or hang up the phone shouting with joy and renewed enthusiasm!

Where it all began, I can’t tell you, but what I can tell you is that not only has God given me a wonderful gift of encouragement and an artistic talent, He has opened my ears and my eyes to see potential in people.  Utilizing the skills, talents, and insights that He has given me, I blend them all together and literally Illustrate Your Potential!

This part of what I do personally is probably the most fulfilling and fun part of my own destiny and purpose.  To bring hope, clarification and meaning to people who thought they had blown it, or had no talent is more exciting than anything else I can think of.

A Purpose Discovery session usually lasts anywhere from one to three hours. I am available to do them by phone, or in person.  By doing it in person you have the added benefit of visualization as we plot out your thoughts and impressions on the flipchart  in front of you. 

If you are interested in finding focus, meaning and passion to what you plan to do for the rest of your life, CLICK HERE to contact me further about scheduling your own Purpose Discovery session!

“During my first visit with Shannon, I was able to see who I am, rather than what others think I am or shouldbe.  This was very helpful because I was a bit lost in my direction, but now have a focus toward my passion.  Matter-of-fact, after meeting with Shannon, I was scheduled to speak with a school principal and staff about the importance of passion.”                                           — JM

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Rich Dad, Poor Dad by Robert Kiyosaki

An outstanding introductory video that will help you renew your mind when it comes to understanding your money, investments, savings, assets and liabilities. 


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What You Didn’t Know You Didn’t Know About Money – and Who Controls It

Grab something to drink, a bowl of something to munch on, a pad of paper … and a barf bag, and watch this 3 1/2 hour documentary … 

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Creating an Avatar and Why You Need One

avatarsAn Avatar is a specifically sized image that is either your photo, logo or a graphic that you want to represent you. There is a website that I highly recommend, which will facilitate your Avatar following your email address on anything you post information to, such as comments on blogs, including your own.

The site is  Create an account, include your desired Avatar, profile pic, biographical or company information and the email address you use to make posts. Now, whenever you make a post, your Avatar will automatically follow your email address, where ever you post – and readers can click on your Avatar to get more information about you and learn where they can find you online. This is a must for driving traffic to your website as you work towards building relationships with other bloggers!

So, what size should an Avatar be and how do you formulate one? Where else can you use your Avatar? Here’s a great article post that will give you all the details … Go to:  How to Optimize Your Profile Photos Across Social Media



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Put Out The Firestorm Before It Starts!

Put out the firestorm before it starts! When do you need a website? How do you get started if your book hasn’t been published yet.

In this podcast with Judith Briles on the Your Guide to BOOK PUBLISHING we discuss a common occurrence with new authors who wait until their book is published before they start thinking about a website. Waiting too long … starts the firestorm and panic – stop it before it starts!

Make-overs, new websites, specialized websites, blogging and getting started on all of it. Your business begins well before you have everything in place. This is not putting the cart before the horse! It’s planning with intention and creates trust with your audience and builds your tribe – who in turn, become your greatest fans and the starting place for your best viral marketing.

Listen in …

On the Air

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