WordPress_logo

What is the Difference Between WordPress.org and WordPress.com?

Are you finally jumping into the world of WordPress and are thinking of building, or having a WordPress website created for you?

It’s easy to get confused about what to do, because there is so much information out “there” about which way you should go when starting your first website. Before you throw up your hands in frustration, first consider what your immediate needs are for your business or website project.

If you don’t see yourself continuing to grow and build onto your website with new products, services and perhaps membership features, then you could easily start out with a free website from WordPress.com.  

However, if you are just beginning a journey of building an empire, you’ll want to start out on your own hosting.  Why? You’ll have more control and a greater ability to move into a higher level of branding and customization for your site.

Thinking about creating a new website?What if you aren’t sure about how far you are going to grow in your business and just want to get started? Perhaps you aren’t ready to invest in your dream yet, and want to try out the world of WordPress before you jump in and swim. You can get started with WordPress.com and build a free website. Later, if you see that you are growing and want to build a website on your own hosting provider, then you can, indeed, import all of your previous blog posts over to your new self hosted WordPress website.

One thing to consider, however, is that if you build a fan base on your WordPress.com free website, and you have a domain name that is tied in with WordPress.com, you may discover that your fan base will drop off, because they aren’t sure where to find you.

To solve that problem, make your last post a post a sort of “marketing announcement” that lets your readers know where to go to enjoy your new-and-improved website. (be sure to include a link to your new site.)

To avoid the problem above of readers not being able to find you, WordPress.com has the ability for you to have your own special domain name, which you will transfer over to your new site, once you decide to build elsewhere.

WordPress.com vs. WordPress.orgTo help you understand the difference between WordPress.com and WordPress.org, (WordPress.org is the collaborative effort of developers who created the WordPress codex that drives WordPress over all.) Here’s a simple and insightful info-graphic by WPBeginner.com that gives you a visual comparison of these two WordPress sites.

Go to the post and view the infographic  

Share Button
WordPress Websites by Shannon Parish

4 Options to Make Your Site a Mobile Friendly Website

April 21st is the deadline that Google has set for people to make their websites mobile friendly.  Here’s 4 options that will give you a mobile friendly website.

 

In this blog post I’m going to provide you with 4 Options to Make Your Site a Mobile Friendly Website.

If your website was built in the beginning era of the Internet, you definitely need a re-design. The earlier thinking was that a nice ‘brochure’ type of site would do well for businesses because of the convenience of access and not having to print and deliver. Brochure websites were always accessible … from anywhere … at anytime.

Blogging on your mobile friendly websiteThen blogging took off and sites became more personable, interactive and relational. Studies were done to determine what people were clicking on, how long did they linger, and where were they looking. Websites then transformed into marketing machines and search engine optimization was the main focus.

But as our cyber world continues to grow and expand, more and more people are upgrading their technology and convenience is within the hand – nearly, at all times – even in the bathroom!

People are searching for websites more from their smart phones, iPads and tablets than they are searching from their laptops or desktop computers.

That means – the entire layout has changed as to what people are clicking on, and how they are interacting with your website.

Instead of being able to access all of your pages and links from the top half of your site, they are now scrolling vertically to get to what they need – so that the images and text need to be larger.

Add to that, an exhausted and information soaked population, people want fewer words, more direct communication and constant call to actions. (tell me what to do and where to go, don’t make me think to hard)

It was inevitable that Google would start indexing mobile websites, mobile friendly websites and mobile apps that were a reflection (and connected to) websites.

In their official blog announcement, Google has given a deadline of April 21st as to when this new algorithm will begin. All sites which do not comply will penalized in search engine rankings if they don’t transition their site to a mobile friendly site.

Now is the perfect time to do that – because everything that worked before now, is now changing.

What steps you can take to adjust to this change.To Do List to make your mobile friendly website

  1. First things first – TEST YOUR SITE with the Google Test Tool for a mobile friendly website to see if you pass their criteria. They will take a snap shot of what their search bots see when they go to your site. NOTE: If your site passes, scroll down further to see what your site LOOKS like, because it may not appear how you want it – and changes will still need to be made.
  2. If you passed the test but you don’t like the way your mobile friendly website looks, then you can TWEAK the site to make it look better. Some images will need to be made smaller – especially those gigantic headers that use to rank and look so well.
  3. Change your THEME. Just move to a responsive WordPress theme that to create your mobile friendly website. This is not an entire remake of your website, but will require some planning regarding marketing and strategy as to how this new layout will convert for you.
  4. If you love your website and just don’t want to change a thing, then CONNECT A MOBILE APP to your site with deep connecting links. When visitors land on your site from their mobile device, they will be given an option of whether they want to view it through your mobile app and will have an opportunity to download your app … or they can look through it the old fashioned way, re-sizing pages and text as they go. (The benefit of considering a mobile app is that readers can make purchases straight from the app, and you can add a rewards card feature to encourage additional future purchasing.)

Mobile apps have an additional monthly or annual cost. You can have control over changes that are made within your app, and you can contact those who have downloaded your app with push notifications. (huge benefit!)

Magic wandTime is passing quickly! Time to shake out the dust and decide what strategic approach to take towards your mobile friendly website.

Contact me now to get started on your mobile friendly website – the deadline is quickly approaching!

Call me at (720) 295-7409

 

Financial options include, but are not limited to:

  • Annual pricing
  • Monthly payments
  • Retainer packages that include mobile friendly updating and regular maintenance
  • PayPal Credit
  • Credit Card

Here’s the official Google announcement and their test tool for your convenience.

Official Google Blog Announcement  |  Google Test Tool

Share Button
FB_profile

You Have Your Website … Now What?

Careful planningPlanning ahead has definite rewards. When do you need a website? How do you get started if your book hasn’t been published yet? What plugins will you need or want?

In this podcast with Judith Briles on the Your Guide to BOOK PUBLISHING and I discuss the options and features that you need to know that will engage your readers and promote your site effectively.

SEO, social media marketing, functionality … You aren’t just throwing a “BUY NOW” link, an image of your book and your logo into cyberspace and hoping for the best … or are you? Believe it or not, this is the approach that many an author takes when creating a website that they were told they had to have. (Being told you have to have one is no motivation – you need to know why) Judith and I cover a lot of ground in this conversation and give you ideas on how to get this all done while making your life easier too.

Listen in …

On the Air

Share Button
FB_profile

What to Pay Attention To in Your Branding

To Do ListIt’s the subtle things that make up the background of your content that affect your reader and potential customers the most. If there’s a ton of text without much white space, readers move into a subconscious level of irritation or criticism which can backfire on you. Inserting a graph, an image or keeping your sentences short and breaking up your paragraphs, help to move the reader to a more relaxed state of mind to digest and comprehend your content. Bullet points are another way to get to the point quickly, and with a web-based platform, you can add more content and link it to the bullet so the reader has the option to read more, or just skim. color burstColors play another big role in whether or not trust or value is perceived in the correct way. If your site is about massage therapy and whole healing, the last thing you want to do is to create a red site. Red is an aggressive color and speaks of authority, not safety or calm as blue and green does. In a recent interview with Judith Briles for Author U (niversity) we discuss a few more areas for consideration.

Listen:     YourGuidetoBookPublishingLIVE_2013-06-13

By the way …

Branding is NOT about the appearance of your product, nor is it your logo. Branding is how people feel or think about your product or services. The appearance of your marketing material, products and other visual elements are what create that feeling or thought towards your business.

I felt that they were a trust worthy company and I loved your sense of humor and simplicity.

I think you know what you are doing. Everything was laid out well and was easy to find.

Both comments are from customers who have developed an opinion based upon how they felt when they were introduced to a company website. This is what they will tell others who want to know what it was like to work with that company.

And THAT … my friend … is branding.

Share Button
FB_profile

How to Change the Appearance of a Font

Tweaking the look of the text in your post is not only pleasing to your eye, it can play into the effectiveness of your Search Engine Optimization.

Share Button
FB_profile

Changing or Obtaining a New Theme for Your WordPress Site

More than once, someone has wanted to upgrade or update the look of their site. With WordPress is much easier – and more simple than you would think.

Share Button
FB_profile

How to Manage The TinyMCEAdvanced Plugin

My favorite plugin to use to change my font appearance and enhance my layouts is TinyMCEAdvanced.

Share Button
FB_profile

How to Change Your Permalinks

A permalink is the URL (or web address) that your post will be found on by search engines. Here’s what you need to know to change them so that the search engines will find your post.

Share Button
FB_profile

How to Embed a YouTube Video

When you want to embed a YouTube video that either you have uploaded to YouTube, or another video that you want to share, this video will show you how …

Share Button
FB_profile

SHOW THEM!

It took me awhile, but now I GET it!

 

Now I get it!

When the Internet ‘thang’ first started, I stumbled upon learning how to build a community online. That community “Sarah’s Tent” because the first interactive social community on the Internet for pastors wives and women in ministry.

Not knowing that I was way ahead of the game, I did what was natural to me and shared the resources and abilities I had naturally in solving the problems I was experiencing personally, and what I heard from others…..

TIME magazine article that included Sarah's TentThat was back in 1997. Then in 2007 TIME Magazine did an article on pastor’s wives, quoted me and included Sarah’s Tent in their article.

The only thing that was missing was that I didn’t have a clue on how to make a living with this amazing resource. As letters of thanks and testimonies poured in … I read them, blushed and DELETED THEM!  Wow! The lessons I’ve learned since then! (Honor yourself by receiving from others as a response to what you have given them.)

Anyway – I saw something in those days that I have been on-the-look-out-for, ever since then. And that was for technology to catch up to what I had seen could be done with this new, world-wide market. Not only for my non-profit,  but as a massive and powerful resource to help my clients in building their businesses while improving branding, product lines and delivery as well as maximizing profit.

Now, let me clarify ...Now, I know that I’ve just included a few links in this post – these links are for reference … and were not intended to distract you or confuse you. You have to know where I’ve come from when it comes to knowing the vision of what I’m about to show you next.

A couple of days ago, a man by the name of Jason Armbruster posted a video on a Facebook group wall that caught my attention.  I watched the video and then chased him down … I had found what I’d been looking for since Sarah’s Tent first began … all the tools I saw necessary to communicate to a world wide audience AND a way to create income while meeting the serious needs of my very forward thinking clients.

You have to see this ….

 

There are so many product ideas that have been swimming in my head for the past twenty years, with no way to apply them … until now. It’s not just about making an amazing income from sharing these cutting edge tools with your friends and business associates … it’s about being more effective in your business and branding.

If you want to see how this could work for you – call me. I’m bursting at the seams with resources and this is the piece that pulls it all together.  (My cell is 720-295-7409)

Share Button