Free gifts that are given during a book launch do more than just give people free stuff – they are powerful marketing tools.
Here’s how it works…
When I created the book launch site for “Show Me About Book Publishing”, we created several elements that defined the system or the strategy of a book launch site.
The element we are addressing in this post is FREE GIFTS. Not only are they a benefit to the purchaser of a book and to the author whose book they are purchasing, but they are also invaluable to the gift-givers themselves! How? Do you ask?
Part of building your team for your book launch is getting people to offer a free gift. Together, on a designated day, everyone sends out the same email to their lists to advertise the book launch. With their free gift as one of the enticements – their name, email, website, expertise, and a sample of what they offer is blasted to hundreds, even thousands of names all at once.
People that they would have never been exposed to, suddenly become aware of you and your business and now have your contact information. (always put your website and contact information including a phone number on your free gift downloadable.)
The question often arises, after being told that their information will go to thousands … “How can I possibly fulfill that many free gifts?”
That’s the beauty of this. Only a tiny percent of the population will act on their gifts. Many consultants have no problem offering huge chunks of consulting hours, for instance, because it’s a rare person that actually follows through.
Those who do – give you praises and valuable feedback that you can glean for your marketing purposes. One such comment that I received was:
I was just expecting a throw-away cartoon and was completely blown out of the water when you gave me this wonderful custom cartoon for my marketing needs! Thank you for doing such beautiful work. – A.J.P.
So, how do you find people who will want your free gift? How do you find people with who you can connect for your own book launch? Start here … I’ll introduce you to each other.
Need ideas? Read this post …